The Campaign.

For the festive season, this campaign specifically invites families & friends to immerse themselves together in a special winter audio world ❄️🔮🎧🧡

The Audible Snowglobe, as an on-site highlight, brings the audible world into the real world and is part of a large-scale, multimedia campaign. At the Christmas market in the center of Düsseldorf, an oversized, walk-in Audible Snowglobe is being created: a blend of classic winter romance and modern audio experience.

Inside, there is a festively decorated Christmas tree. Each hanging ornament contains an RFID chip that leads to an audio story curated by Audible. Visitors take an ornament, sit down in one of the cozy mini-lounges, and place it there. Immediately, a sound shower begins, playing the selected story directly above their seating area, so that the other two mini-lounges can enjoy their own listening experience undisturbed.

Additionally, on-site influencers ensure social reach, while a digital advent calendar prize draw engages people. Promoters manage iPads where virtual advent calendar doors are opened. Behind them await small gifts such as cinnamon stars, hot water bottles, or a three-month Audible subscription, which are then handed out directly.