Ionity - Fast Santa
Charge faster, enjoy more.⚡️🔋 The genuine power of this campaign stems from brilliantly merging a popular cultural character, presented in a fresh, contemporary light, with IONITY's innovative and sustainable technology for all over Europe.
The campaign.
Even the season's fastest man demands the fastest charging infrastructure. In our latest online spot, Santa retired Rudolph and his reindeer crew and zips across Europe at his magical pace in his new EV sleigh. All caught on traffic cameras. His message is crystal clear: charge with IONITY, and you'll be moving just as fast as he is, no Christmas miracle, just lightning-fast charging in minutes powered by cutting-edge technology. 🎅🏼⚡️
Credits
Executive Creative Director: Frank Olma | Associate Creative Director: Arne Jansen | Senior Copywriter: Jan-Philipp Michalik | Senior Art Director: Lara Aschentrup | Junior Copywriter: Julian Weskamp | Account Management: Christina Jax | Project Management: Rosa Bartels | Photographer: Kolja Eckert | Production: Sandgrain Films