Ionity - Summer ‘25
Charge faster, enjoy more.⚡️🔋 Waited all year for this vacation. All we want now is to escape. Stop waiting and start living. Nothing can hold us back. We want a journey. Unlock memories. Live in the moment. We want sunburn, we want freedom. And we don’t want to miss a single minute!
The campaign.
This campaign connects IONITY's fast charging to the idyllic freedom of an European summer. We visually demonstrate how EV drivers can effortlessly transition from charging to experiencing the best of Europe. The faster you charge, the sooner you arrive, and the more good times you can spend and recharge yourself.⚡️🔋
Credits
Creative Director: Frank Olma | Associate Creative Director: Arne Jansen | Senior Copywriter: Jan-Philipp Michalik | Senior Art Director: Lara Aschentrup | Junior Copywriter: Julian Weskamp | Account Management: Oleksandra Iskruk | Project Management: Nic Schoppet, Rosa Bartels | Photographer: Kolja Eckert | Production: Sandgrain Films