McLaren GT Homebound
"Everything you need, combined in a Grand Tourer." – that’s McLaren’s thrilling fusion of a sports car and everyday comfort. I had the opportunity to test this symbiosis myself, and I can only say: it’s absolutely worth it!
The Campaign.
McLaren aims to specifically target young entrepreneurs in the German market via LinkedIn who are looking for a representative, sporty yet comfortable car that shines both in everyday life and on the fast lane.
To achieve this, three spots and various stills were produced for targeted social media campaigns, showcasing the McLaren GT on familiar local roads. Less winding roads in the Pyrenees far removed from daily life, and more homebound content.
Credits
Creative Direction: Frank Olma | ArtDirection/Photo: Arne Jansen | Project Management: Nawid Sorusch | Production: Neuland Films | Regie: Pete Schilling