The Project.

95% of children aged 4-5 have a "rich world of imagination," while for adults, this figure drops to just 50%.*

Children experience things in a completely different and much more multifaceted way than adults. Imagination is the key to successful communication for us. We aim to spark and visualize these imaginations.

The content pieces are designed to fascinate children, ignite their sense of adventure, and inspire the joy of play. At the same time, we want to transport the actual buyers of the Key Racers—parents, grandparents, aunts, uncles, and many other friends and relatives—into the imaginative world of children, even if just for a brief moment, and captivate them with it.