Ionity - Plug in Good Times
With its first pan-European B2C campaign, IONITY is setting entirely new benchmarks in brand communication: the focus is no longer on the technical charging processes but rather on the experiences associated with them.⚡️
The Campaign.
“People don’t care about charging stations. They care where a charge can get them.”
For us, the focus is no longer on the charging process itself. It’s more about what truly matters to people: where a charge can take them. From short trips to commuting and traveling across Europe, the message is clear—charge up and enjoy the journey. In short, IONITY celebrates electric mobility and the freedom it brings.
The campaign is being shared across 15 markets in Europe through digital, D-OOH, and social channels. In addition to the main spot, a variety of adaptations and stills were created for the different markets.
Social Vignettes.
To emphasize "Plug in Good Times." across various media channels, we produced additional vignettes that convey the flexibility and freedom IONITY customers enjoy while traveling across Europe. Charging up, being spontaneous, and having a great time—simply because you can.
Credits
Creative Director: Frank Olma | Strategy Supervisor: Anna Krammes | Konzept + Creative Supervisor: Arne Jansen | Konzept + Senior Copywriter: Jan-Philipp Michalik | Senior Art Director: Laura Kursawa | Junior Copywriter: Julian Weskamp | Senior Designer: Daniel Hess | Account Management: Oleksandra Iskruk | Project Management: Nic Schoppet, Lisa Themlitz, Julia Wiedmann, Nawid Sorusch | Regie: Lukas Tielke | Photographer: André Josselin | Production: Peoplegrapher