Ionity x Pas Normal Studios
Kicking-off the racing season with new energy, PAS Racing is going fully electric. The elite gravel cycling team of Pas Normal Studios travels across Europe powered by IONITY’s ultra-fast charging network.⚡️
The Collab.
Charged with passion, united by speed.
IONITY and PAS Racing, the elite gravel cycling team of PAS NORMAL STUDIOS, are joining forces. Together, we'll champion their shared values of speed, sustainability and performance lifestyle – on and off the road all across Europe. Let's ride! ⚡️
Credits
Creative Director: Frank Olma | Associate Creative Director: Arne Jansen | Senior Copywriter: Jan-Philipp Michalik | Senior Art Director: Lara Aschentrup | Junior Copywriter: Julian Weskamp | Account Management: Oleksandra Iskruk | Project Management: Nic Schoppet | Photographer: Marco Klahold, Sonam Gotthilf | Production: Van Doorn Media
Ionity x
Linus Østdal
Discover how Linus Østdal of PAS RACING redefines speed through relentless preparation. Our documentary echoes IONITY's philosophy: true performance is built, ensuring it’s unleashed precisely when needed.🚴⚡️
The portrait.
We created a two-minute content piece in style of a documentary. It focusses intimately on Linus Østdal, the promising new young talent at PAS RACING. As Linus shares his story and insights during the interview, his words are brought to life through a dynamic montage of action-packed race scenes and the thrilling finish.
The overarching story we tell creates a powerful analogy with the IONITY brand. It’s about the principle that true speed isn’t inherent; it is systematically forged through dedicated training and relentless preparation. Or, for IONITY, it had been through constant network expansion and continuous development of charging technology. This build-up ensures that peak performance is unleashed exactly when it is needed. IONITY and PAS RACING are jointly built for Speed.🚴⚡️
Credits
Associate Creative Director: Arne Jansen | Senior Copywriter: Jan-Philipp Michalik | Senior Art Director: Lara Aschentrup | Junior Copywriter: Julian Weskamp | Account Management: Christina Jax | Project Management: Rosa Bartels | Photographer: Marco Klahold, Sonam Gotthilf | Production: El Flamingo Films